Abstract
The European Commission has introduced the General Product Safety Regulation (GPSR), replacing the General Product Safety Directive and initiating significant changes in EU regulations. This article addresses key questions: Is EU GPSR synonymous with an EU Representative? How do sellers comply with the new regulations?
In June 2023, the European Commission passed the General Product Safety Regulation (GPSR), overturning the previous General Product Safety Directive. This regulation marks a major shift in EU product compliance requirements.
Key Questions:
- Is the EU GPSR an EU Representative?
- How do sellers comply with the EU GPSR?
- Can sellers simply apply for an EU Representative?
Compliance Deadline:
All non-specialty products entering the EU must comply with the GPSR by December 13, 2024. Non-compliance may result in significant penalties.
Increased Regulatory Pressure:
With the GPSR in effect, sellers face stricter supervision. There is concern that non-compliance could negatively impact products already in stock or in transit.
Common Misconception:
Many sellers believe that compliance merely requires appointing an European representative. However, this is not entirely true.
Understanding the EU GPSR:
- Economic Operators Defined: The GPSR introduces and clearly defines “economic operators,” including:
- Manufacturers
- Authorized representatives
- Importers
- Distributors
- Fulfillment service providers
- Non-EU companies must designate a responsible person in the EU for their imported products.
- Role of the European Representative: While appointing a European representative is necessary, it is just one part of the compliance process. All products, not just CE-marked goods, must have an EU person in charge.
Steps to Comply with GPSR:
- Verify Compliance: Ensure that the products meet EU regulations and testing standards.
- Designate a Responsible Person: Appoint an EU-based responsible person for your products.
- Product Safety and Labeling: Provide necessary product safety information and warnings. Ensure that product labeling adheres to EU standards.
Conclusion:
The EU GPSR requires comprehensive compliance measures beyond merely applying for an EU representative. Sellers must ensure that their products meet all regulatory requirements, designate a responsible EU person, and provide appropriate safety and labeling information.
Stay updated with the latest EU regulations to ensure smooth entry of your products into the European market.
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